Disinfectant brand apologises after ‘toxic men’ advert backfires in China

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Disinfectant brand Dettol apologises after ‘toxic men’ advert backfires in China

Disinfectant brand Dettol has apologised after an advert in China intended to challenge sexism was accused of reinforcing it instead. Critics said the campaign objectified women, prompting a backlash and calls for a boycott.

Published On 24 Jun 2026

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