Mielle Just Changed Its Viral Rosemary Mint Collection—Here’s Why

In 2023, Procter & Gamble acquired Mielle. Immediately after, the beauty community accused founder Monique Rodriguez of changing the formula of the viral Rosemary Mint Oil and even alleged hair loss as a result. But, contrary to popular belief, the formula for the entire 10-product collection has always remained the same. That was, until now.

“Just because people love something doesn’t mean you stop looking for ways to make it even better,” Rodriguez tells ESSENCE exclusively about the new Enriched Rosemary Mint collection. “I’ve always asked myself, ‘How do we find the best?’ That’s been my philosophy since day one.”

Rodriguez has been learning and developing textured hair formulas for over 10 years. Now, with P&G, the haircare brand has access to new ingredients, research, and expertise. While the collection isn’t undergoing a full reformulation, she says these resources are an opportunity to “make an already loved collection even better.” 

Since the original Rosemary Mint collection launched in 2018, it’s been all about hair strength and stimulating longer, healthier hair. However, according to its most recent study, almost half of Black women identify breakage as one of their top hair concerns, while more than 80 percent recognize that scalp health promotes stronger, healthier hair. 

“When I put myself in the shoes of our consumers, I think about everything they’re asking their hair to do,” she says. “Healthy hair starts with a healthy scalp, and we know women are looking for products that support both.”  So, the updated formula began there. With Black women prioritizing their roots now more than ever, “scalp care became such an important part of this evolution,” she says. 

Working with higher-quality ingredients independently certified by one of the world’s leading botanical research institutions, Kew Royal Botanic Gardens, the new, enriched formula has one key update. Instead of rosemary oil, the collection is enhanced with pure rosemary extract which is richer in antioxidants to make your hair up to 12 times stronger than the original formula.

The extract is joining other pre-existing ingredients, which are now Kew-certified as well, like mint, biotin, castor oil, and vitamin B5, to further support stronger, healthier-looking hair. “We listened to our community, looked at the latest research, worked with experts, and took a really thoughtful look at every formula and every ingredient,” she says. 

Making their formula even better for textured hair, the Enriched Rosemary Mint collection is the first, but may not be the only product getting a little facelift. “What excites me most is that we’re just getting started,” Rodriguez says. “As science continues to evolve, so will we, and I’m excited to keep creating products that help women feel confident in every stage of their hair journey.”

The new Enriched Rosemary Mint Collection is available now at mielle.com and will be available mid September at major retailers including Target, Walmart, Ulta Beauty, and CVS.