By Us Beauty: The Best Black-Owned Beauty Launches From August 2026

One of the first sets in Nancy Twine’s new Soulstice line, this 4-step ritual is designed to hydrate, restore, and define your natural texture.

The finishing touch to any style, this woody, earthy hair fragrance smells like Tracee Ellis Ross’ beloved Palo Santo collection.

Want a silk press with less heat damage? This heat-controlled flat iron vibrates for an easy glide with less passes.

Prime your hair with this lightweight styling cream to protect against heat and humidity for a softer blow out.

This deep cleansing shampoo removes buildup, hard water minerals, and chlorine without stripping moisture before heat styling.

Want Cécred’s viral edge drops, but for your lashes? Their first-ever lash and brow product is tested to deliver 1.4x visibly thicker, denser hair.

Eadem’s most shimmery lip shade yet, Coquito Dulce, has a rosy mauve hue that smells like condensed coconut milk.

Have hyperpigmentation? These dark spot peel pads brighten dark spots, discoloration, and uneven skin tone while making your texture more smooth.

This glossy lip serum, available in 4 shades, has a cooling metal tip that’s like gua sha for your lips.

Ayesha Curry’s first-ever lip treatment is infused with peptides and antioxidant fruit oils to smooth, hydrate, and make your lips more full.

This plumping lip gloss, available in 14 shades, is clinically proven to increase lip volume and reduce fine lines.